# Your content employee. Just a text away. Stop making content. Just approve it. Every week, Paper Route figures out what to post and texts you the finished reels and carousels. Each one is written from scratch, never from a template. The reels feature you on screen, in your own voice, even hosting your own podcast. [Start my free week](https://trypaperroute.com/signup) 7 days free · No credit card required [See what it handles](#formats) Paper RouteToday 8:02 AM Paper Route Morning Claire! This week's market update is ready. Inventory dropped again, it's in the script. Also did the listing reel for Rotescher Ave ![Market update](https://trypaperroute.com/_next/image?url=%2Freels%2Fmarket-update.jpg&w=3840&q=75) ![New listing](https://trypaperroute.com/_next/image?url=%2Freels%2Flisting.jpg&w=3840&q=75) Want me to schedule them for Mon + Wed? Yes!! they look great Also, Melon St closed yesterday at 414k 🎉 can we do a just sold for tomorrow noon? Paper Route On it. You'll have it to approve tonight 👍 New listing · PhoenixMarket update · PhoenixEducational · Phoenix Market update · Phoenix Market update · Phoenix New listing · Phoenix New listing · Phoenix Educational · Phoenix Educational · Phoenix New listing · Phoenix Market update · Phoenix Educational · Phoenix What it does ## Your content, handled. From what to post to the finished reel, Paper Route takes care of it. [Try Paper Route free for a week](https://trypaperroute.com/signup) ![](https://trypaperroute.com/_next/image?url=%2Fphotos%2Fstreet-dawn.jpg&w=3840&q=75) ![](https://trypaperroute.com/_next/image?url=%2Freels%2Flisting-stats.jpg&w=3840&q=75)![](https://trypaperroute.com/_next/image?url=%2Freels%2Fpodcast-hook.jpg&w=3840&q=75)![](https://trypaperroute.com/_next/image?url=%2Freels%2Fmarket-update-chart.jpg&w=3840&q=75) ### Looks like you, not a template Every reel is made around your brand, listings and market. Fresh visuals, your style, no cookie-cutter templates. ![](https://trypaperroute.com/_next/image?url=%2Fphotos%2Fstreet-dawn.jpg&w=3840&q=75) Price drop on Palmetto to 331k. Can you redo that reel? Paper Route Done. New version and caption are ready to review. ### Change anything by text New price? Closed deal? Want a different hook? Just text Paper Route. It makes the change and remembers it for next time. ![](https://trypaperroute.com/_next/image?url=%2Fphotos%2Fsky-street.jpg&w=3840&q=75) ![](https://trypaperroute.com/_next/image?url=%2Freels%2Fheadshot-ashford.png&w=128&q=75) Claire Ashford Just sold · 0:31 ### Sounds like you, too Every reel is narrated in your voice, so it feels like it came from you, without you recording a thing. ![](https://trypaperroute.com/_next/image?url=%2Fphotos%2Fsky-keys.jpg&w=3840&q=75) ![](https://trypaperroute.com/_next/image?url=%2Freels%2Fheadshot-ashford.png&w=128&q=75)claire.ashford September MTWTFSS ![](https://trypaperroute.com/_next/image?url=%2Freels%2Fcal%2F01-listing-card.jpg&w=3840&q=75)![](https://trypaperroute.com/_next/image?url=%2Freels%2Fcal%2F02-living.jpg&w=3840&q=75)![](https://trypaperroute.com/_next/image?url=%2Freels%2Fcal%2F06-negotiate.jpg&w=3840&q=75)![](https://trypaperroute.com/_next/image?url=%2Freels%2Fcal%2F07-active-listings.jpg&w=3840&q=75)![](https://trypaperroute.com/_next/image?url=%2Freels%2Fcal%2F03-bedroom.jpg&w=3840&q=75)![](https://trypaperroute.com/_next/image?url=%2Freels%2Fcal%2F10-podcast.jpg&w=3840&q=75)![](https://trypaperroute.com/_next/image?url=%2Freels%2Fcal%2F08-inspection.jpg&w=3840&q=75)![](https://trypaperroute.com/_next/image?url=%2Freels%2Fcal%2F04-solar-exterior.jpg&w=3840&q=75)![](https://trypaperroute.com/_next/image?url=%2Freels%2Fcal%2F09-ahwatukee.jpg&w=3840&q=75)![](https://trypaperroute.com/_next/image?url=%2Freels%2Fcal%2F11-preapproval.jpg&w=3840&q=75)![](https://trypaperroute.com/_next/image?url=%2Freels%2Fcal%2F12-before-tour.jpg&w=3840&q=75) 10 reels this month, on schedule. ### Shows up every week Paper Route keeps the content moving. New listings, closings and market updates become finished reels and carousels without you planning the week. Formats ## Your business happens. The content follows. New listing, closing, price change or open house? Paper Route turns it into content. Quiet week? It keeps you visible with local market and educational reels. Market updateNew listingJust soldOpen houseEducational ### Your market, made worth posting Paper Route finds what changed in your local market, checks the numbers and turns the story into a reel your clients can actually understand. - Runs every week without you - Every number mapped to a source - Ends with a reason to reach out Included in: Starter · Plus · Pro Market update Phoenix Why it matters ## Nobody hires the agent they forgot about. Deals get busy. The posting stops. You go quiet for a month, then start again from nothing. Your sphere forgets. The agent they remember is the one who was in front of them last week. The hard part isn't filming. It's deciding what to say, week after week, with nothing new to point at. Every week, whether or not you had time. The one thing a content employee does that you can't reliably do yourself. ![A white modern house against a bright pale sky](https://trypaperroute.com/_next/image?url=%2Fphotos%2Fsky-house.jpg&w=3840&q=75) ![A couple on a lawn under a wide bright sky](https://trypaperroute.com/_next/image?url=%2Fphotos%2Fsky-couple.jpg&w=3840&q=75) ![House keys on a ledge against the sky](https://trypaperroute.com/_next/image?url=%2Fphotos%2Fsky-keys.jpg&w=3840&q=75) ![The corner of a suburban home with a palm tree against the sky](https://trypaperroute.com/_next/image?url=%2Fphotos%2Fsky-street.jpg&w=3840&q=75) ![A white modern house against a bright pale sky](https://trypaperroute.com/_next/image?url=%2Fphotos%2Fsky-house.jpg&w=3840&q=75) Deals get busy. The posting stops. You go quiet for a month, then start again from nothing. ![A couple on a lawn under a wide bright sky](https://trypaperroute.com/_next/image?url=%2Fphotos%2Fsky-couple.jpg&w=3840&q=75) Your sphere forgets. The agent they remember is the one who was in front of them last week. The hard part isn't filming. It's deciding what to say, week after week, with nothing new to point at. ![House keys on a ledge against the sky](https://trypaperroute.com/_next/image?url=%2Fphotos%2Fsky-keys.jpg&w=3840&q=75) Every week, whether or not you had time. The one thing a content employee does that you can't reliably do yourself. ![The corner of a suburban home with a palm tree against the sky](https://trypaperroute.com/_next/image?url=%2Fphotos%2Fsky-street.jpg&w=3840&q=75) Compared ## Most tools help you make content. Paper Route takes it off your plate. Your time Do it yourself Hours every week Editor or agency Briefs and back-and-forth Template app You still make it Paper Route Minutes to review Figures out what to post Do it yourself You Editor or agency Usually you Template app You Paper Route Paper Route Local market research Do it yourself You Editor or agency Sometimes Template app Paper Route Included and sourced Creates the reel Do it yourself You Editor or agency Template app You Paper Route Paper Route Changes Do it yourself You redo it Editor or agency Back-and-forth Template app You redo it Paper Route Just text it Keeps showing up Do it yourself If you remember Editor or agency If you manage them Template app If you log in Paper Route Every week Cost Do it yourself Free, plus your evenings Editor or agency $150–400 per reel Template app $20–60 a month Paper Route From $79 a month | Criterion | Do it yourself | Editor or agency | Template app | Paper Route | | --- | --- | --- | --- | --- | | Your time | Hours every week | Briefs and back-and-forth | You still make it | Minutes to review | | Figures out what to post | You | Usually you | You | Paper Route | | Local market research | You | Sometimes | | Included and sourced | | Creates the reel | You | | You | Paper Route | | Changes | You redo it | Back-and-forth | You redo it | Just text it | | Keeps showing up | If you remember | If you manage them | If you log in | Every week | | Cost | Free, plus your evenings | $150–400 per reel | $20–60 a month | From $79 a month | Pricing ## A content employee. From $79 a month. Choose the plan that fits your business and how much content you need each month. ### Starter A content employee that makes your weekly reels and carousels and takes changes by text. $79per month - 3 reels with you on camera + 3 carousels a month - Market update and educational reels and carousels - Script and caption written from scratch, never a template - You on screen and in your own voice, in every reel - Generated scenes of you, such as the podcast segment [Start my free week](https://trypaperroute.com/signup?tier=starter) No credit card required ### Plus A content employee that keeps up with your listings, and takes changes by text. $99per month - 5 reels with you on camera + 5 carousels a month - All five formats, listing and just-sold as they happen - Script and caption written from scratch, never a template - You on screen and in your own voice, in every reel - Generated scenes of you, such as the podcast segment [Start my free week](https://trypaperroute.com/signup?tier=plus) No credit card required ### Pro A content employee for a busy feed, with your changes handled first. $149per month - 8 reels with you on camera + 8 carousels a month - All five formats, listing and just-sold as they happen - Script and caption written from scratch, never a template - You on screen and in your own voice, plus the podcast segment - Priority turnaround on changes and requests [Start my free week](https://trypaperroute.com/signup?tier=pro) No credit card required Up to 4 edits per post, on every plan. A post is a reel or an Instagram carousel. Cancel any time; your plan ends at the end of the billing month. No refunds for a started month, except where the law requires one. Your headshot, logo and listings stay private and are never used to train our models. FAQ ## Questions, answered. Anything else? [support@trypaperroute.com](mailto:support@trypaperroute.com) ### Do I have to film anything? No. You don't need to film a thing. Every reel features you, on screen and in your own voice. Some reels also include AI-generated scenes of you, such as a podcast segment, made from your photo. ### What do I actually have to do each week? Very little. Paper Route researches, writes and creates your reels and Instagram carousels. You review what arrives by text or WhatsApp and reply if you want something changed. Paper Route posts to your connected Instagram only when you ask, by replying "yes" to a preview or scheduling a time; you can also download the finished reel or carousel and post it yourself. ### How does Paper Route know what to post? It uses what's happening in your business, like listings, closings, open houses and price changes, plus your local market. When there isn't a business update to post, it creates market and educational content to keep you visible. ### How do I make changes? Just reply to the message. Ask for a different hook, change a number, update a price or rewrite a line. Paper Route makes the change and remembers your preferences. You can also edit any script on the website. ### Where do the facts come from? Listing, sale and open-house reels use the details you enter for that property. Market reels use reviewed market data for your metro. Every factual claim is mapped to its source; anything that can't be sourced is cut or softened before you see it. ### Will it look like every other agent's reels? It shouldn't. Visuals are generated per reel, scripts are written around your metro's actual numbers or your actual listing, and every reel features you, on screen and in your own voice. Two agents in the same city get different reels. ### Is it compliant? Market claims are tied to sources, not invented. You still review and approve every reel before it goes out, so what's posted under your name is always your call. ### How do I start? Sign up with your email. A mobile number is optional: add one to get your reels by text, or use the web chat. No card and no plan to pick: your first week is free. Then set up your market, branding and voice so Paper Route can start making your reels. ### Can I cancel? Yes. Every plan is a monthly subscription, and you can end it at any time. Your plan then runs to the end of the current billing month. There are no refunds or partial-month credits. ## Hand off your content. See your first reel today. Your first reel arrives in your voice and brand, ready to review by text, iMessage, or WhatsApp. [Put Paper Route to work for free](https://trypaperroute.com/signup) 7 days free · No credit card required