How it works

# You tell it about your market. It makes the reels. 

Paper Route is a content employee for real-estate agents: you set up your market and brand once, and carousels and reels about your listings and your local market arrive every week. You're on screen in two ways: film a take on your phone and we edit it professionally, or we make a hyperrealistic AI video of you talking to camera in your own cloned voice, with no filming. Your first week is free, with 3 reels. You review each one, ask for up to 4 edits, approve it, then reply “yes” and it posts to your Instagram, or download it and post it yourself. Nothing is posted unless you ask.

[Start my free week](https://trypaperroute.com/signup) [See pricing](https://trypaperroute.com/pricing)

Updated 3 November 2026

Step by step

## From signing up to posting the reel

1. ### Sign up for your free week
    
    Create an account with your email or your Google account. A mobile number is optional: add one to get your reels by text, or use the web chat. No card and no plan to pick yet: your first week is free. A coupon code is optional, not a requirement.
    
2. ### Tell it about you
    
    Your name, your metro and the tone you want are required; brokerage, headshot, logo, brand colors, phone, contact email, website, specialties and your usual call to action go in the same step. You can change any of it later.
    
3. ### Posts arrive weekly, or on demand
    
    Content packages, reels and Instagram carousels, arrive as a weekly drop. When something happens sooner — a new listing, a closing, an open house — press Generate now instead of waiting.
    
4. ### Read it, and ask for changes
    
    You see the script and the caption before anything is rendered. Edit any script on the website, text what you want changed — a shorter caption, a new price, a different opening. Up to 4 edits per post, on every plan.
    
5. ### Approve it
    
    Approving the package is what starts the render: the finished post is produced from the version you approved, and automated quality checks run on the output before it is marked ready.
    
6. ### Post it
    
    You get the finished reel and its caption. Connect your Instagram and reply “yes” to the preview, or schedule it for a time, and Paper Route posts it for you; cancel by text to undo. Or download it and post it yourself. Nothing is posted unless you ask, and Instagram is the only network it posts to.
    

Changes

## Text it like a colleague

Text what you want changed: a shorter caption, a new price, a different opening. You can also edit any script on the website. We send you the finished reel and caption; reply “yes” and Paper Route posts it to your connected Instagram, or schedule it for a time. Nothing is posted unless you ask.

Paper RouteToday 8:02 AM

Paper Route

Morning Claire! Two carousels are ready for this week: a market update and a seller tip on pricing.

![Market update: sample carousel cover](https://trypaperroute.com/_next/image?url=%2Fcarousels%2Fphoenix-market-update%2Fv2%2F01.webp&w=3840&q=75)

![Seller tip: sample carousel cover](https://trypaperroute.com/_next/image?url=%2Fcarousels%2Fstarting-price%2F01.webp&w=3840&q=75)

Want me to schedule them for Mon + Wed?

Yes!! they look great

Also, can you do one on closing costs for my buyers? Maybe for Thursday?

Paper Route

On it. You'll have it to approve in 10 minutes 👍

Formats

## The five kinds of reel it makes

- Market update
    
    Your market, made worth posting.
    
    Included in: Starter · Plus · Pro
    
- New listing
    
    A new listing or a price change.
    
    Included in: Plus · Pro
    
- Just sold
    
    The result, and the story.
    
    Included in: Plus · Pro
    
- Open house
    
    The invite, timed for the weekend.
    
    Included in: Plus · Pro
    
- Educational
    
    One question, answered well.
    
    Included in: Starter · Plus · Pro
    

Sample carousels are on the [home page](https://trypaperroute.com/#examples). Wondering how Paper Route stacks up against other software agents actually use? [See the 10 best AI tools for real-estate agents](https://trypaperroute.com/guides/ai-tools-for-real-estate-agents).

## Set it up once. Then just review and post.

Plans from $29 to $79 a month. Cancel any time.

[Start my free week](https://trypaperroute.com/signup) [See pricing](https://trypaperroute.com/pricing)