Your content employee.Just a text away.
Looks like you, not a template
Every reel is made around your brand, listings and market. Fresh visuals, your style, no cookie-cutter templates.
Price drop on Palmetto to 331k. Can you redo that reel?
Done. New version and caption are ready to review.
Change anything by text
New price? Closed deal? Want a different hook? Just text Paper Route. It makes the change and remembers it for next time.
Claire AshfordJust sold · 0:31Sounds like you, too
Every reel is narrated in your voice, so it feels like it came from you, without you recording a thing.
claire.ashford
10 reels this month, on schedule.
Shows up every week
Paper Route keeps the content moving. New listings, closings and market updates become finished reels and carousels without you planning the week.
Formats
Your business happens. The content follows.
New listing, closing, price change or open house? Paper Route turns it into content. Quiet week? It keeps you visible with local market and educational reels.
Your market, made worth posting
Paper Route finds what changed in your local market, checks the numbers and turns the story into a reel your clients can actually understand.
- Runs every week without you
- Every number mapped to a source
- Ends with a reason to reach out
Included in: Starter · Plus · Pro
Phoenix
Why it matters
Nobody hires the agent they forgot about.
Deals get busy. The posting stops. You go quiet for a month, then start again from nothing.
Your sphere forgets. The agent they remember is the one who was in front of them last week.
The hard part isn't filming. It's deciding what to say, week after week, with nothing new to point at.
Every week, whether or not you had time. The one thing a content employee does that you can't reliably do yourself.
Compared
Most tools help you make content. Paper Route takes it off your plate.
Your time
- Do it yourself
- Hours every week
- Editor or agency
- Briefs and back-and-forth
- Template app
- You still make it
- Paper Route
- Minutes to review
Figures out what to post
- Do it yourself
- You
- Editor or agency
- Usually you
- Template app
- You
- Paper Route
- Paper Route
Local market research
- Do it yourself
- You
- Editor or agency
- Sometimes
- Template app
- Paper Route
- Included and sourced
Creates the reel
- Do it yourself
- You
- Editor or agency
- Template app
- You
- Paper Route
- Paper Route
Changes
- Do it yourself
- You redo it
- Editor or agency
- Back-and-forth
- Template app
- You redo it
- Paper Route
- Just text it
Keeps showing up
- Do it yourself
- If you remember
- Editor or agency
- If you manage them
- Template app
- If you log in
- Paper Route
- Every week
Cost
- Do it yourself
- Free, plus your evenings
- Editor or agency
- $150–400 per reel
- Template app
- $20–60 a month
- Paper Route
- From $79 a month
Pricing
A content employee. From $79 a month.
Choose the plan that fits your business and how much content you need each month.
Starter
A content employee that makes your weekly reels and carousels and takes changes by text.
$79per month
- 3 reels with you on camera + 3 carousels a month
- Market update and educational reels and carousels
- Script and caption written from scratch, never a template
- You on screen and in your own voice, in every reel
- Generated scenes of you, such as the podcast segment
No credit card required
Plus
A content employee that keeps up with your listings, and takes changes by text.
$99per month
- 5 reels with you on camera + 5 carousels a month
- All five formats, listing and just-sold as they happen
- Script and caption written from scratch, never a template
- You on screen and in your own voice, in every reel
- Generated scenes of you, such as the podcast segment
No credit card required
Pro
A content employee for a busy feed, with your changes handled first.
$149per month
- 8 reels with you on camera + 8 carousels a month
- All five formats, listing and just-sold as they happen
- Script and caption written from scratch, never a template
- You on screen and in your own voice, plus the podcast segment
- Priority turnaround on changes and requests
No credit card required
Up to 4 edits per post, on every plan. A post is a reel or an Instagram carousel. Cancel any time; your plan ends at the end of the billing month. No refunds for a started month, except where the law requires one. Your headshot, logo and listings stay private and are never used to train our models.
Hand off your content. See your first reel today.
Your first reel arrives in your voice and brand, ready to review by text, iMessage, or WhatsApp.
7 days free · No credit card required