How it works
You tell it about your market.It makes the reels.
Paper Route is a content employee for real-estate agents: you set up your market and brand once, and carousels and reels about your listings and your local market arrive every week. You're on screen in two ways: film a take on your phone and we edit it professionally, or we make a hyperrealistic AI video of you talking to camera in your own cloned voice, with no filming. Your first week is free, with 3 reels. You review each one, ask for up to 4 edits, approve it, then reply “yes” and it posts to your Instagram, or download it and post it yourself. Nothing is posted unless you ask.
Updated 3 November 2026
Step by step
From signing up to posting the reel
Sign up for your free week
Create an account with your email or your Google account. A mobile number is optional: add one to get your reels by text, or use the web chat. No card and no plan to pick yet: your first week is free. A coupon code is optional, not a requirement.
Tell it about you
Your name, your metro and the tone you want are required; brokerage, headshot, logo, brand colors, phone, contact email, website, specialties and your usual call to action go in the same step. You can change any of it later.
Posts arrive weekly, or on demand
Content packages, reels and Instagram carousels, arrive as a weekly drop. When something happens sooner — a new listing, a closing, an open house — press Generate now instead of waiting.
Read it, and ask for changes
You see the script and the caption before anything is rendered. Edit any script on the website, text what you want changed — a shorter caption, a new price, a different opening. Up to 4 edits per post, on every plan.
Approve it
Approving the package is what starts the render: the finished post is produced from the version you approved, and automated quality checks run on the output before it is marked ready.
Post it
You get the finished reel and its caption. Connect your Instagram and reply “yes” to the preview, or schedule it for a time, and Paper Route posts it for you; cancel by text to undo. Or download it and post it yourself. Nothing is posted unless you ask, and Instagram is the only network it posts to.
Changes
Text it like a colleague
Text what you want changed: a shorter caption, a new price, a different opening. You can also edit any script on the website. We send you the finished reel and caption; reply “yes” and Paper Route posts it to your connected Instagram, or schedule it for a time. Nothing is posted unless you ask.
Formats
The five kinds of reel it makes
Market update
Your market, made worth posting.
Included in: Starter · Plus · Pro
New listing
A new listing or a price change.
Included in: Plus · Pro
Just sold
The result, and the story.
Included in: Plus · Pro
Open house
The invite, timed for the weekend.
Included in: Plus · Pro
Educational
One question, answered well.
Included in: Starter · Plus · Pro
Sample carousels are on the home page. Wondering how Paper Route stacks up against other software agents actually use? See the 10 best AI tools for real-estate agents.
Set it up once. Then just review and post.
Plans from $29 to $79 a month. Cancel any time.