Guides
Real estate social media marketing guides
Paper Route is a content employee for real estate agents that works by text, writes every reel from scratch and features you on screen and in your own cloned voice. Paper Route suits an agent who wants content done for them, from $79 a month. The three guides cover 10 AI tools, 8 done-for-you services and 6 ways to market.
Paper Route is not the right pick for an agent who wants to film and edit their own video. Start your free week.
Updated 9 October 2026
Which real estate social media guide answers my question?
The table lists three guides by the question each answers and the key number behind it, with the vendor figures that number rests on. The guides’ vendor prices were read from the vendors’ own pages on 3 and 6 October 2026, and each figure below links to its page.
| Guide | Question it answers | Key number, with sources |
|---|---|---|
| Best AI Tools for Real Estate Agents in 2026 | Which AI tools should a real estate agent use? | 10 AI tools (Paper Route’s own guide count, updated 9 October 2026) |
| Done for you social media for real estate 2026 | Which done-for-you social media service fits a real estate agent? | 8 done-for-you services: The Social Broker, $47 a month billed monthly; White Birch Marketing, $697 a month plus a $299 setup fee (Essentials) (checked 3 October 2026) |
| Real estate social media marketing in 2026 | How can a real estate agent do social media marketing? | 6 ways to market: Doing it yourself, $0 in fees, plus your time; Upwork, $400 to $2,000 a month for a freelancer’s account management on two channels (its small-business rate) (checked 6 October 2026) |
What does each Paper Route guide cover?
Three Paper Route guides are listed below, one for each question in the table. Each card gives the guide’s key number and who the guide is best for, so you can open the guide that matches your question before reading any of the three in full.
Best AI Tools for Real Estate Agents in 2026
The AI tools guide ranks the tools by job, from Paper Route for weekly reels at $79 a month to tools for listing copy. It is best for an agent who wants to know which AI tool covers which job before paying for any.
Done for you social media for real estate 2026
The done-for-you guide compares services, from The Social Broker at $47 a month billed monthly to White Birch Marketing at $697 a month plus a $299 setup fee, with Paper Route included at $79 (checked 3 October 2026). It is best for an agent who wants someone else to make and post the content and needs the price, the deliverable and the cancellation terms side by side.
Real estate social media marketing in 2026
The marketing guide sets out the ways to do social media marketing, from $0 doing it yourself to a freelancer at $400 to $2,000 a month (Upwork’s small-business rate), with Paper Route at $79 a month. It is best for an agent who has not decided between doing it themselves and paying someone (checked 6 October 2026).
What do agents ask before opening a guide?
Open the guide whose question matches yours. The Paper Route guides’ answers below cover which guide to read first, when the three guides were last checked (3 and 6 October 2026) and whether Paper Route can be tried before paying.
Which guide should I read first?
Start with the guide whose question is yours. “Which AI tools should a real estate agent use?” is answered in Best AI Tools for Real Estate Agents in 2026. “Which done-for-you social media service fits a real estate agent?” is answered in Done for you social media for real estate 2026. “How can a real estate agent do social media marketing?” is answered in Real estate social media marketing in 2026.
When were the guides last checked?
All three guides show their own Updated date, 9 October 2026. The guides’ vendor prices were read from the vendors’ own pages on 3 and 6 October 2026, and each guide prints the date beside the figure. A price that could not be re-read from a vendor page is left out.
Can I try Paper Route before I pay?
How is each Paper Route guide checked?
Each Paper Route guide answers one question an agent asks, opens with the answer and a number, and sources every vendor price from the vendor’s own page, with the date checked (3 and 6 October 2026). Each vendor’s own lowest published plan is its own figure, and a fact that could not be sourced is left out.
Paper Route’s own facts come from the product as it is today: three plans, reels written from scratch, you on screen and in a cloned voice, delivered by text.
Still choosing? See real estate social media tools compared and real estate social media tool alternatives.