Company
About Paper Route
Paper Route is a content employee for real-estate agents: weekly reels written from scratch, plus carousels, built on your brand, sent by text. Carousels lead. You're on screen in two ways: film a take on your phone and we edit it professionally, or we make a hyperrealistic AI video of you talking to camera in your own cloned voice, with no filming. Plans run from $29 to $79 a month, and the first week is free, no card.
Updated 3 November 2026
In short
Key takeaways
- 1. Paper Route is a content employee for real-estate agents, operated by Clearpoint Systems and founded in 2026.
- 2. Plans run from $29 to $79 a month, covering 6, 8 or 16 posts a month; the first week is free, no card.
- 3. Roomvu auto-posts from $89.99 a month (checked 23 Sep 2026); Paper Route posts to Instagram only, when you ask.
- 4. Every plan includes up to 4 edits per post by text.
What we do
What Paper Route does
Paper Route researches, writes and generates a weekly package, sent by text for review.
Instagram carousels, closed with your name
Each carousel ends on a slide with the agent’s name, brokerage and a DM ask that says why.You're on screen in two ways: film a take on your phone and we edit it professionally, or we make a hyperrealistic AI video of you talking to camera in your own cloned voice, with no filming.
The five reel formats
Paper Route makes five kinds of reel: market update, new listing, just sold, open house and educational. Starter carries two; Plus and Pro carry all five.
Delivery by text, with edits included
Reels travel by text or WhatsApp for review, with up to 4edits per post on every plan — by text, or on the site.
Compared
What makes Paper Route different
Paper Route is compared most against Roomvu and Coffee & Contracts, by the numbers.
A content employee, not a dashboard
Roomvu works at template level: pick a layout, upload photos, set brand colors (Roomvu’s help center, checked 23 Sep 2026). Paper Route works the other way: no dashboard to log into and manage — the reel comes to you by text.
Every reel written and generated from scratch, never a template
Roomvu’s own materials say: “Every active listing automatically generates a branded video, pulled directly from MLS data” (Roomvu Partner Program, checked 23 Sep 2026). Paper Route writes and generates each reel from scratch instead, so two agents in the same city get different reels.
Built on your brand and your messaging
Paper Route takes your market, brand and tone once and writes every carousel and reel from them, from $29 a month.
Nothing posts unless you ask — Roomvu's does
Roomvu offers a “Daily Auto-Post” to five networks — Facebook, LinkedIn, Instagram, TikTok and YouTube (pricing page, checked 23 Sep 2026); Paper Route posts to your connected Instagram only when you ask; other networks are coming soon.
Priced by the finished post
Coffee & Contracts costs $74 a month and the agent still films it (pricing page, checked 23 Sep 2026); Roomvu is $89.99. Starter is $29 for 6 posts — about $13.17 each, finished.
Choose Paper Route if you want a content employee that writes carousels and reels from scratch every week, built on your brand, from $29 a month. Choose Roomvu for its “Daily Auto-Post” to five networks, from $89.99; Coffee & Contracts for templates you film yourself, from $74 (checked 23 Sep 2026).
Tables: vs Roomvu · vs Coffee & Contracts.
Who it's for
Who uses Paper Route
Paper Route fits an agent or small team who wants a reel every week without writing it.
- Solo agents and small teams, three or more years in, posting listings but little video.
- Agents who won't film themselves.
- Listing agents who want a reel per listing and closing.
- Brokerage marketing leads looking for something to hand every agent.
Paper Route is not the right pick for anyone needing MLS or portal integration today.
The company
The team behind Paper Route
Paper Route is a service of Clearpoint Systems, founded in 2026.
Paper Route exists because posting slips first when an agent gets busy. Paper Route writes and generates each reel from scratch, so it shows up every week unasked.
Each script is drafted by AI, checked against its sources and fair-housing rules, then sent for the agent’s review; nothing renders or posts until approved.
Any agent identity in a demo on this site is synthetic, labelled as a sample and never presented as a real customer.
Paper Route’s company profiles are on LinkedIn and Instagram.
Step by step
How Paper Route works
Paper Route works by text or WhatsApp: an agent sets up their market once, and reels arrive weekly, or on demand with “Generate now”. The first reel can land the same day, in the first week free.
Onboarding covers name, metro, tone, brokerage, headshot and logo. Every reel arrives as a script for review first — ask for a change by text, or edit it on the site, up to 4edits per post. Approving starts the render.
The full sequence is on how Paper Route works.
At a glance
Paper Route key facts
- Company name
- Paper Route.
- Type
- Subscription software for real-estate content.
- Founded
- 2026.
- Website
- trypaperroute.com
- Core offering
- Paper Route is a content employee for real-estate agents: weekly reels written from scratch, plus carousels, built on your brand, sent by text.
- Pricing
- $29 to $79 a month; first week free.
- Contract terms
- Monthly; cancel any time; no refunds except where the law requires one.
- Services
- Instagram carousels and reels; five reel formats.
- Communication
- By text or WhatsApp.
- Competitors
- Most often compared with Roomvu and Coffee & Contracts.
- Operator
- Clearpoint Systems
- Contact
- support@trypaperroute.com
FAQ
Frequently asked questions
Who makes Paper Route?
Paper Route is a content employee for real-estate agents, operated by Clearpoint Systems and founded in 2026. Scripts are drafted by AI and checked against their sources and fair-housing rules before the agent reviews them; nothing renders or posts without approval.
Where does Paper Route work?
Paper Route serves individual agents and small teams across the United States. There is no local office to visit; every reel is written, generated and delivered by text or WhatsApp instead, wherever the agent's metro is.
How much does Paper Route cost?
Plans run from $29 to $79 a month, covering 6, 8 or 16 posts a month. The first week is free, no card required, with the first reel arriving the same day, and every plan can be cancelled at any time.
Does Paper Route post for me?
Yes, to Instagram, when you ask. Connect your Instagram professional account in Settings, then reply "yes" to a preview and Paper Route posts the reel, image or carousel, or schedule it for a time and cancel by text to undo. Nothing is posted unless you ask. Posting to TikTok and other networks is coming soon; until then, download the reel and post it yourself.
Do I have to film anything?
No. You don't need to film a thing. Paper Route writes your carousels and reels from your market, your brand and your messaging, and you review them by text. You can film a take on your phone and have it edited, or have an AI video of you made, so filming is your choice.
Is Paper Route AI?
Partly. Paper Route uses AI to research, write and generate each reel — the script and the visuals — and checks every factual claim against a source. The agent still reviews and approves each reel before it renders.
Can I cancel?
Yes. Every Paper Route plan is a monthly subscription, and an agent can cancel at any time; the plan then runs through the end of the current billing month, with no refunds or partial-month credits, except where the law requires one.
How is Paper Route different from Roomvu?
Roomvu is a library: templated, MLS-driven videos it posts automatically, from $89.99 a month (checked 23 Sep 2026). Paper Route writes and generates each reel from scratch, builds it on the agent's brand, and sends it by text, from $29 a month.
See what it makes, before you sign up.
Paper Route plans run from $29 to $79 a month. Cancel any time.